… this year’s lineup resembles that of pop-and-rock-oriented competitors such as Lollapalooza and Coachella. But Bonnaroo’s organizers say they don’t view the festival as tethered to Jerry Garcia guitar solos, and haven’t for many years. ‘We certainly have jam-band roots from the first year, but our goal wasn’t to create a jam-band festival. The goal was always to create a great music festival,’ says Ashley Capps, founder of AC Entertainment, Bonnaroo’s founding promoter.
Just so many people in that lineup, and it’s all different types of genres, too, so you feel extra cool being included,” Cam said of being added to the [Bonnaroo] lineup. “It feels like it’s going to be an epic kind of moment, and the whole band, everyone’s kind of peeing themselves that this is what we get to do.
I think the challenge across the board is trying to do what we tried to do with Bonnaroo from the beginning and create an experience that stands apart from other festival experiences. Part of that is having a unique lineup, and part of it is about simply the experience of being on the site — the full immersion of camping and being together, living in a community for the weekend.